Cat's Log
The class started with Mat giving back everyone their previous notecards. We then wrote on the notecard for today our own metaphor “I am a ________ and my project 2 is a ______.” Mat read the poem “The Cats Will Know” by Cesare Pavese out loud to the class. The poem can be found here: https://www.poetryfoundation.org/poems/51514/the-cats-will-know. Olivia and Summer then read their logs from the previous class out loud. Mat told us that we should come to our conferences for project 2 with questions prepared because he can’t go through your entire paper. He then brought up the project 2 piktochart and talked about how a major part of project 2 is your text analysis. He gave us a list of terms to use in our head to help us with these endeavor:
Subject
Occasion- what the BBG defines as the rhetorical situation
Audience
Purpose
Speaker- the persona the author is taking
Tone
Pathos- emotional appeals
Ethos- credibility or authority
Logos- logic, arguments based on facts and figures
Kairos- appeal to age or moment
Mat explained the speaker of our project two is a slightly more academic version of yourself. Mat then played a series of commercials on the projector. He played first “The Is Your Brain On Drugs” an anti-drugs PSA.
The link can be found here: https://www.youtube.com/watch?v=3FtNm9CgA6U
It featured a man frying a raw egg on a frying pan to illustrate that is your brain on drugs. Mat asked us how that commercial utilizes the three rhetorical appeals. We analyzed and critiqued the video’s use of those appeals. The next video Mat played was redub of the same PSA ten years later in the 90’s called “Brain on Drugs” with Rachel Leigh Cook.
The link to this video is: https://www.youtube.com/watch?v=dAHoxaphbEs
Mat asked us to analyze the differences between this version and the previous one, and its use of appeals. We also watched her 2017 version of the commercial for fun.
Its link is: https://www.youtube.com/watch?v=AKXN6Vdr3g0
The next video Mat played was an Australian PSA titled “It’s Time- Marriage Equality.” The video can be found here: https://www.youtube.com/watch?v=_TBd-UCwVAY
We then analyzed the audience and occasion for this video and determined whether it was meant to attract older or younger voters. Mat then played the Dove commercial called “Dove Real Beauty Sketches.”
The commercial can be found here: https://www.youtube.com/watch?v=XpaOjMXyJGk. We analyzed the commercials use of rhetorical appeals. Mat then played the Ikea commercial called “Lamp.” Its link can be found here: https://www.youtube.com/watch?v=I07xDdFMdgw. Here, Mat explained the use of pathos as a rhetorical appeal and how it was flipped around on the audience for comedic effect. The last video Mat played was an Old Spice Commercial called “The Man Your Man Could Smell Like”, it can be found here: https://www.youtube.com/watch?v=owGykVbfgUE. We all argued over who the intended audience was.
Mat then explained the point of watching all of these commercials was so we can learn to analyze our texts in Project 2 using SOAP STONE.
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